A place-based approach through coordinated action
Being takes a place-based approach: we invest at the country level, using a set of coordinated actions shaped around each country’s specific context and priorities. This model is already active across 12 countries, and it’s designed to deepen where we already work, or adapt to new geographies.
Innovation
We invest in youth-led solutions to the specific mental health challenges each country faces — from violence prevention and stigma reduction to strengthening school and family environments.
Innovators stay connected through our Learning and Support Network, building a community of practice where lessons from one context strengthen the others.
Ecosystem building
Even the strongest of ideas fail if the surrounding environment works agaisnt them.
Our ecosystem catalyst grants support intermediary organizations with removing country-specific barriers in policy, social norms, and cross-sector coordination that prevent proven approaches from succeeding.
Research
Through longitudinal research grants, we track how and why change happens in specific contexts over time. This evidence shapes how we adapt, strengthens our advocacy, and demonstrates impact to governments, funders, and the field.
Advocacy
We turn what the platform learns into policy shifts nationally and internationally, so local progress is backed by structural change.
